Packaging Protection | With the new regulations on "restricting excessive packaging," it's time for Dragon Boat Festival gift boxes to "slim down."

Refer to the formula: apart from the product's own capacity, all other spaces and the total packaging volume must remain within a reasonable range. Simply put, when products are packaged together, avoid adding excessive or unnecessary fillers to prevent situations where the box appears oversized while the product itself is small, or where gifts end up being larger than the actual product being packaged.

There are some ideas.

It's no longer just talk.

Starting to truly win people's hearts

And in everyday life

For example, "sustainable development," "low-carbon and eco-friendly," and so on.

It's precisely within the e-commerce environment we're in.

Environmental awareness inspires "Excessive Packaging" Once became a hot topic

It's not just the strong call from society as a whole.

There's also The country has introduced a brand-new standard.

Requirements for limiting excessive packaging of food and cosmetics

Will take place on Fully launched starting September 1, 2023

And the special regulations regarding mooncakes and zongzi

Already implemented ahead of schedule in August 2022

As June arrives, the Dragon Boat Festival draws near.

The vibrant atmosphere of traditional festivals has already begun to spread.

Dragon Boat Festival gift boxes for visiting relatives and friends

Major retailers have already kicked off their promotional campaigns.

But this year is different from previous years.

Under the current implementation of the new regulations

How can the Dragon Boat Festival gift box packaging be "slimmed down"?

Let's first take a look at the new national regulations.

Regarding the packaging of zongzi and mooncakes Special Regulations

1. For zongzi and mooncakes priced at 100 yuan or higher, the cost of all packaging—excluding the material directly in contact with the product—must not exceed 15% of the selling price.

2. Packaging for mooncakes and zongzi should not use precious metals or rosewood materials.

3. No mixed packaging: Mooncakes should not be packed together with other products; zongzi should not be bundled with items exceeding their own price.

In addition to meeting the three requirements mentioned above,

Also, remember the following: Three Major Testing Programs

To avoid "overpackaging"

Xiaomin steps in to interpret.

1. Packaging Void Ratio

Refer to the formula: apart from the product's own capacity, all other spaces and the total packaging volume must remain within a reasonable range. Simply put, when products are packaged together, avoid adding excessive or unnecessary fillers to prevent situations where the box appears oversized while the product itself is small, or where赠品 (gifts) end up being larger than the actual product being packaged.

This requires packaging to genuinely reflect the product's value.

2. Number of packaging layers

The new regulations clearly stipulate that grain and its processed products must not exceed three layers, while other goods are limited to four layers—meaning product packaging cannot feature the chaotic "layer upon layer, with nothing visible inside" phenomenon. Of course, packaging materials like bamboo leaves that are inseparably attached to the product, such as in the case of zongzi, aren’t counted toward the total number of layers.

This also calls for packaging to avoid overly complex and cumbersome layered designs.

3. Packaging Costs

The new regulation stipulates that, aside from packaging directly in contact with the product, all other packaging costs must not exceed 20% of the product’s selling price—this is to prevent the absurd situation where packaging ends up costing more than the product itself.

This calls for product packaging to also prioritize eco-friendly and resource-efficient material selection.

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Meet the requirements of the above-mentioned new regulations

It's actually a "slimmed-down" packaging of the low-carbon, green development philosophy!

Got it, right?

Say no to excessive packaging

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The center also has an undeniable responsibility.

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Capable of handling everything from packaging design to material selection

Providing constructive feedback for you

Making packaging "slimmer"—more scientifically sound and authoritative

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